InfoMart Information and Hints
Our product database contains thousands of products. Most of these products are Clickbank products. In addition to these products we have
added many products from other sources and products of our own as well.
Clikcbank does not produce or own these products. The products are owned by authors or publishers who have their own websites that are used
to promote them. Clickbank helps in the payment and promotion process by allowing other Clickbank members to promote the products and share in the profits.
Clickbank provides a "marketplace" where the products are listed by categories and subcategories. Clickbank limits the information that authors
can post to just a short title and a paragraph for each product. Clickbank provides no keyword type search facility.
To address these shortcomings, many "Clickbank Search, Storefronts and Malls" have become common. All of these sites depend upon the
information captured only on the Clickbank site. Most provide a much improved and attractive presentation of the Clickbank products. They also
provide a better search facility. Their search failities depend entirely upon searching based on the Clickbank categories and looking for the presence
of keywords in the brief tiltles and descriptions.
GoToProduct InforMart uses all Clickbank product information and then enhances the information with greatly expanded descriptions and keyword lists
directly from each original product website. This results in more and better product selections from which to choose ensuring you are exposed to all products
that meet your specifications and allow you to make better purchasing decisions.
We feel these enhancements greatly improve the shopping experience, however, it also creates the possibility for "overload". Overload refers to the
problem of too many choices. To counter this problem, we developed advanced search techniques that allow the customer to zero in on exactly what they
are looking for.
Advanced Search Techniques
These techniques use the same search box as standard search. What is different is what and how you enter your search criteria.
All searches are case insensitive. This means upper and lower case letters are treated the same.
A standard search might be something like:
pets,cat,dog
This search contains three search terms separated by commas. This search would return results for all products that contain ANY of these terms
anywhere within the Clickbank product title and description, OR appears within the products home page description or meta tag keywords. It is important to
note that when we say a keyword exists within, we mean that literally. In our search example the word cat would be found also as part of the word "indicate".
If you wanted to find products that are specifically for a pet cat, you can indicate that you only want to search for the whole word cat. You do this by
preceding and following a word with an underscore character. i.e. _cat_ This forces the search to look for the word cat preceded and followed by a space. There
is a tradeoff here. Using the trailing underscore would eliminate the word cat followed by any punctuation such as a comma or a period. In most
cases you may only want to use the preceding underscore and ignore any results returned that were selected becuase a word started with "cat".
To help the customer zero in on products more precisely, we allow the use of the following operators:
The periods that surround each of the operators are required. They insure that these are operators and not just words used within tiltles and
descriptions.
In the first example above, the three terms separated by a comma, really means show me all products that contain pets OR cat OR dog.
You can think of the comma as an impled .OR.
The new operators give us the additional capability of define when NOT to include something and when to include products only if BOTH items are found.
For example, if we wanted pet products only for dogs and cats and no other animals. we could use:
pet .AND. dog, pet .AND. cat
If we want cat and not dog, we could use:
cat .NOT. dog Returns 244 products
or
_cat_ .AND. .NOT. _dog_ Returns 10 products
or
_cat_ .NOT. _dog_ Returns 10 products
Notice the use of the underscores really zeroed in on the desired results! The last two conditions are equal.
If you specify _pet_, _cat_ .not. _dog_ you will receive many more products because the pet term will include ALL products for ALL
pets, not just cat and dog.
In other words, the subsequent terms are not assumed to be further refinements of the prior terms. This would require compound conditions which
are not currently supported.
Currently, we only support simple conditions. This means that you are limited to using only one .AND. or one .OR. opeator in a single term specification.
Compound conditions are not supported, but are under development. An example of a compound condition could be:
pets .and. cats .and. .not. dogs
You can use cats .AND. .NOT. dogs since it will be treated the same as cats .NOT. dogs.
If you want to be sure you are covering all the bases, you should specify plurals as well. For example:
_cat_ .AND. _dog_, _cats_ .and. _dogs_
The goal is to eliminate what is NOT relavent, but to be sure to INCLUDE all that is relevent.
If your search returns to many choices or it looks like some of the results are not correct, try adding underscores or conditions to your search terms.
The search is very fast, so it is easy to experiment.
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